The ultimate marketplace for luxury

Do you have a luxurious product portfolio and want to enter the French market? Then we can warmly recommend this marketplace!

Mikaela Berglund

2021-05-25

By Mikaela Berglund

GALERIES LAFAYETTE

This well-known and classy French department store was founded as early as 1912 and is today a popular marketplace.

Galeries Lafayette has both products that are sold by themselves, and products that are sold by third-party sellers. The buyer will be able to see the difference between you as a third-party seller and Galeries Lafayette since it says who the seller is just underneath the “buy-box”.

3 ADVANTAGES WITH GALERIES LAFAYETTE:

  1. 4,6 visitors/month
  2. Big on Social Media, e.g. they have 520 000 followers on Instagram
  3. One of the biggest department stores in France

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THE CUSTOMERS ARE AT THE CENTER

If there is one thing Galeries Lafayette has succeeded in, it is to create unique customer experiences. The core of the marketplace’s strategy is the customer experience . Galeries Lafayette strives to always offer its customers the latest fashion news and they do everything to create a shopping experience that stands out in its uniqueness. This is to generate loyalty among their customers.

The marketplace is thus meticulous when picking out merchants who can publish their products on their site. Meaning, not everyone gets the chance to sell there, they are looking for professional sellers with strong brands

6 THINGS TO THINK OF BEFORE APPLYING FOR A SELLER ACCOUNT AT GALERIES LAFAYETTE:

  1. How relevant is your product? I.e. does it exist a demand on your product(s) among Galeries Lafayette’s customers?
  2. Will your product bring any value to the marketplace? Is it new and fresh or does this kind of product already exist in the marketplace?
  3. Will you be able to meet their quality requirements regarding both product and delivery?
  4. Do you have complete product descriptions?
  5. Is your customer service sharp enough? Ie. are you available? Do you have fast response times? Do your customers feel satisfied after being in contact with your customer service?
  6. Can you accept a customer order within 24h?

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If the marketplace receives a lot of complaints about you as a third-party seller, e.g. that products do not correspond at all to what is stated in the description, or if they receive a large number of returns on your products, there is a risk that you as a third-party seller will be suspended.

Like many other marketplaces, Galeries Lafayette charges a commission and a fixed monthly fee, for an exact pricing model, contact Galeries Lafayette.

As a third-party seller, you and Galeries Lafayette will agree on which categories you will have access to sell products within. If you want to sell in additional product categories, you need to contact the marketplace and rewrite the agreement.

In order to apply for a seller account at Galeries Lafayette, you need to contact them via email. You’ll find the emailadress here.

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