The online platform for inspiring home interior

Mikaela Berglund


By Mikaela Berglund

Homeroom has existed since 2018 and it is a part of the Ellos Group. As its name reveals it focuses on products for your home, e.g. furniture and home decorations. This marketplace is live in Sweden, Denmark, Norway, and Finland.

Homeroom wants to facilitate customers’ shopping for home interior online by offering a wide range of products for all kinds of styles and for good prices in just one place. Its best-selling categories are furniture and lighting.


Advantages selling at Homeroom:

  • The site has 1 million visitors/month.
  • New products will be visible at the top of the site for 2 weeks.
  • Your products will get the chance to be seen in their campaigns, newsletters, and social media.
  • You won't have to deal with any returns.

Homeroom is a dropshipping platform, meaning they deal with all the shipping, customer service, and potential returns. This also means that they set the final prices that the end customer will see. Hence they don’t take any fees per sale, instead, they buy the products from the sellers.


What to think about before selling at Homeroom:

  • Having great pictures is essential. Homeroom wants you to have a transparent background on the main image, and the images after should preferably show the product in use and as well as details of the product.

  • The following attributes are required:

    • ProductSupplierStyleID
    • Brand
    • customs_tariff_no
    • logistic_depth
    • logistic_width
    • logistic_weight
    • logistic_height
  • While these are recommended as the customer can filter on these leading to a higher conversion rate.

    • Material
    • Dimensions
  • Having a good and detailed product description is also vital.

Are you interested in selling at this marketplace? Send our onboarding managers an email here.

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