We are the nerds you have been looking for

We are young, highly skilled and unconventional. What drives us is making you successful on marketplaces. When you succeed and grow, so do we.

I created Sello in 2006 as a tool to manage my own marketplace sales. My fellow e-tailers had a lot of ideas to make the tool even better and I listened closely. Sello has now evolved to become a fully-fledged tool and service for companies that want to expand their sales on marketplaces.

Christoffer Andersson

Christoffer Andersson

CEO, Founder and Developer

The Sello Manifesto

Our core values and what you should expect from us.

Bring true value

Bring true value

We should bring true, measurable value to our customers.

Take responsibility and be honest

Take responsibility and be honest

Sometimes shit happens. We should take responsibility and not point fingers. We should always be honest and give our customers the trust they deserve.

Convey joy

Convey joy

Growing and expanding sales on marketplaces is fun, exciting and should never feel like a burden. We should always, in Sello as a whole, and in all our communication, keep a professional but fun and exciting attitude.

Be one step ahead

Be one step ahead

We should always evolve, update and improve Sello and our processes. We should always listen closely to our customers to find smart and effective solutions.

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What is Sello?

Sello is a complete solution letting you manage marketplace sales and products, all from one place. Sello was built with the sole purpose of optimizing, simplifying, and facilitating marketplace sales. Every aspect of Sello is fast, efficient, and designed to let you manage multiple orders and products at the same time.

We have also developed connections to 20+ webshop platforms and ERP’s. That means your current platform will be your master system - products created and updated in your system will be automatically and instantly reflected in Sello and your connected marketplaces. When sales are made on marketplaces the orders will be imported to Sello and forwarded to your system. You manage the orders in your system and when you have processed them, all fulfillment information will be sent to the marketplace by way of Sello.

You are not making a commitment to move your entire workspace to Sello, part of our greatness is our modularity and the fact that it is entirely up to you where and how you work. Many of our customers are using their webshop as their master system and use Sello to refine and finalize their products. Others use their webshop as a source of products and transfer orders to their ERP.

With Sello everything is possible. All companies have different ways of working, and we have yet to find a setup we couldn't find a solution for.

The Team

We are a team with many titles. We’re strong and highly experienced, we work in close proximity, and we make full use of our combined talents by helping each other out.

Alexander Westerdahl

Alexander Westerdahl

Head of Support

Atlas

Atlas

Office manager

Christoffer Andersson

Christoffer Andersson

CEO, Founder and Developer

Emma Lund

Emma Lund

Senior Onboarding manager

Gabriel Rosén

Gabriel Rosén

Customer Service

Johanna Johansson

Johanna Johansson

Head of Onboarding

Julia Lindström

Julia Lindström

Senior Onboarding Manager

Mikaela Berglund

Mikaela Berglund

Head of Partnerships and Marketing

Moa Ericsson

Moa Ericsson

Onboarding Manager

Nils Muhrén

Nils Muhrén

Sales Director

Philip Dyplin

Philip Dyplin

Developer

Saga Laurila

Saga Laurila

Customer Service

Yam

Yam

Head of Security

Our passion is helping companies to start selling on marketplaces and growing their sales.

© Sell-o AB 2022

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