What they say.

Explore how brands have achieved success with Sello solutions.

Kappahl Group

Kappahl Group is one of the Nordic region’s leading fashion retailers, with a strong presence across Europe and a clear focus on sustainable and scalable digital growth. As marketplaces became an increasingly important part of their expansion strategy, Kappahl Group needed a reliable infrastructure that could support multiple brands, markets and future marketplace opportunities.

Acqua Limone

Acqua Limone is a Swedish fashion brand with a strong heritage and clear global ambitions. As the brand accelerated its marketplace strategy, the need for a centralized, scalable and reliable platform became essential to support long-term growth across multiple marketplaces, channels and countries.

Corlin Eyewear

Corlin is a Scandinavian eyewear brand founded in 2017 by two students and based in Stockholm, Sweden. The brand focuses on creating playful yet classic unisex designs with a commitment to uncompromising quality.

Corlin discovered Sello through an article on LinkedIn and chose the platform due to its reputation as an established integration partner with extensive expertise. Sello’s partnerships with both current and prospective marketplaces were particularly appealing, as it simplifies operations by centralizing all marketplaces in one system.Sello has been instrumental in helping Corlin overcome challenges in e-commerce by enabling faster and more efficient expansion into new marketplaces. The platform’s ability to centralize and manage multiple sales channels has saved Corlin valuable time and resources.

Ideal of Sweden

Ideal of Sweden, founded in 2013 by Joachim Angelton and Filip Ummer, is a globally recognized lifestyle brand with its roots in Norrköping, Sweden. With a strong presence in Scandinavia and Northern Europe, the company has expanded rapidly into new markets. Ideal of Sweden partnered with Sello to support its expansion into leading marketplaces such as Elgiganten, CDON, Fyndiq, and Amazon.

The decision was driven by Sello’s proven ability to manage and optimize operations across multiple platforms, meeting the brand’s growing demands in a competitive landscape.By working with Sello, the brand has benefited from tailored solutions that enhance marketplace visibility and streamline processes. This partnership has been instrumental in achieving strategic, profitable growth and positioning the brand for continued success in international markets.

Frank Dandy

Frank Dandy, established in 2003, has grown to become one of Scandinavia's most prominent brands in the men’s and women’s underwear market. Known for their innovative designs and focus on quality, the brand has gained a strong reputation both locally and internationally.

To support their growth and expansion into new markets, Frank Dandy has partnered with Sello as their platform solution. This collaboration enables them to efficiently and cost-effectively reach new audiences in other countries and diversify their sales channels. Through Sello’s integration capabilities, Frank Dandy has successfully launched their products on major platforms such as Zalando and Stadium, broadening their reach and reinforcing their position as a global brand.

AYA Label

AYA Label, founded in 2018 and based in Amsterdam, is a brand that creates sustainable swimwear and sportswear. Despite being approached by many marketplaces, we had been cautious about forming collaborations. We found that when a lot of manual work is required to handle orders, it becomes unprofitable.

To solve this, we needed a way to automate our processes, and when H&M, our first marketplace collaboration, recommended Sello, we found the solution. The challenge for us was ensuring correct communication between our 3PL, e-commerce platform, marketplace backend, and frontend, with accurate attributes, images, prices, inventory, and more. Sello took care of this complexity, ensuring everything was mapped correctly and efficiently.

John Henric

Founded in 2008 by John Ekström and Nicklas Nordbergh in Lund, Sweden, John Henric began by creating high-quality accessories for exclusive fashion stores. Over time, the brand expanded to include shirts, knitwear, trousers, and bags, becoming a well-known name for sustainable, premium products.As fashion marketplaces grew in popularity, we saw an opportunity to reach our customers more easily.

After finding Sello, we were impressed by their simplicity and customer-focused approach. Their service and pricing model made getting started an easy decision.When migrating from our old e-commerce platform to Centra, Sello played a key role in ensuring a smooth transition, seamlessly matching products and maintaining our presence on Zalando and Åhléns. Thanks to Sello, the process was effortless.

Casall

40 years in the game. Casall’s journey began with selling professional gym tools and equipment across Scandinavia before opening ‘Athena,’ one of the first fitness centers for women in the world. When their female instructors asked for something beautiful to work out in, the original concept for designer sportswear for women was born and Casall has been growing ever since.

Thanks to a seamless integration process, we were able to get started with Sello's platform quickly, and within just the first few months, we experienced a 50% increase in sales. The platform's user-friendly interface and readily available support have made a significant difference. The transition to Sello was both smooth and efficient, exceeding our expectations. We at Casall are incredibly satisfied with this partnership and look forward to continuing our growth journey together!

StylingAgenten

From beauty to sport fishing, StylingAgenten has grown rapidly with the help of Sello. Since launching in 2007, the company has expanded to over 15 marketplaces across Europe and today runs both StylingAgenten.se and Fiskeonline.com.

"We saw the potential in marketplaces early on, but it wasn’t until we started working with Sello that we could truly scale. Thanks to a smooth onboarding and a platform that simply works, we’ve been able to handle everything from order flows to integrations much more efficiently. This has contributed to consistent growth of 20-60% per year. Sello has been a key partner in our journey toward new markets and we’re excited to keep growing together."
- Founders of StylingAgenten

Wineandbarrels

Wineandbarrels, founded in 2008 by Jakob Dau, is one of the largest suppliers of wine storage equipment and accessories in the Nordic region. The company was inspired by Jakob’s travels across Europe in search of wine barrel suppliers for his vineyard on Langeland.

Wineandbarrels selected Sello as a partner based on recommendations from its first marketplace and Sello’s ability to meet the company’s growing needs across multiple platforms.One of Wineandbarrels' primary challenges has been scaling operations across diverse markets and countries, requiring tailored adaptations to products, communication, and processes for local audiences. Through its collaboration with Sello, Wineandbarrels has benefited from the platform’s knowledge of individual markets and its ability to translate marketplace-specific expertise into actionable solutions.

What they say.

Corlin Eyewear

Ideal of Sweden

Frank Dandy

AYA Label

John Henric

Casall

StylingAgenten

Wineandbarrels

Get started today

J in the new era of marketplace automation

What they say.

Corlin Eyewear

Ideal of Sweden

Frank Dandy

AYA Label

John Henric

Casall

StylingAgenten

Wineandbarrels

Get started today

J in the new era of marketplace automation

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