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Classic Collection is a Swedish interior and lifestyle brand with a strong focus on design, quality and long-term growth across digital channels. As marketplaces became a more important part of the company’s sales strategy, the need for a more scalable and efficient setup increased.
As Classic Collection expanded its marketplace business, managing products, inventory and orders across multiple channels became increasingly time-consuming. Much of the work was handled manually, making it difficult to scale operations efficiently without adding more internal resources. The company needed a more centralized setup that could simplify day-to-day operations, improve control across channels and make it easier to expand to additional marketplaces and markets over time.
“Sello has helped us reduce manual administration and create a more scalable setup for our marketplace business, making it easier to grow across multiple channels and markets.”
Cecilia
Classic Collection
With Sello, Classic Collection established a centralized setup for managing multiple marketplaces in one system. Product data, inventory and orders could be synchronized automatically, reducing manual work and improving operational control across channels.
The setup also made it possible to expand to new markets and marketplaces faster, without requiring heavy technical development or large internal resources.
The initial goal was to test profitability and create a stable additional sales channel through marketplaces. The marketplace business quickly exceeded the expected volume targets, creating a stronger foundation for continued expansion.
Today, Classic Collection can manage its marketplace business in a more scalable and efficient way. The team spends significantly less time on manual administration and has better control over products, orders and marketplace operations through one centralized system.
With less operational complexity, the focus can shift from administration to sales, assortment and market expansion. The company can also launch on new marketplaces faster, without large internal efforts or technical projects.
Looking ahead, Classic Collection aims to continue growing its marketplace business and expand to additional relevant European markets.
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