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We’ve rounded up October’s key e-commerce trends and there’s plenty to note. Zalando expands into Portugal, Refurbed raises €50M for UK growth, and Swedish retail shows renewed confidence. Platformisation, sustainability, and innovation continue to shape how brands grow across Europe.
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Choosing between marketplaces and your own online store isn’t easy. The smartest way to grow is to combine both. Learn how Sello helps e-commerce brands expand faster and build stronger.
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We’ve summarized September’s key e-commerce trends and you don’t want to miss this. Retail recovery in Sweden, strong marketplace growth in Poland, and digital acceleration in Spain.
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What sets great marketplace setups apart from the rest? Our integration expert shares the key tasks, silent bottlenecks, and smart architecture choices that top brands rely on to scale efficiently.
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Selling on Tradera is now easier with Sello’s integration. Shipping costs are calculated automatically from weight and dimensions, carriers can be adjusted, and QR codes make parcel drop-off simple. Prefer manual setup? That option is still available.
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Zalando reports strong Q2 2025 growth with GMV up 5% and revenue rising to €2.8B, boosting its full-year outlook after acquiring About You. Meanwhile, Otto cuts 480 service jobs, and Amazon dominates Spain’s still-developing marketplace.
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Many brands underestimate what it takes to integrate with marketplaces. From article creation to real-time syncing and choosing the right tech partners, here’s what you should know before scaling across channels.
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Stylingagenten grew their sales across Europe by selling on 15+ marketplaces and using Sello to streamline operations. This smart approach helped them achieve 20-60% annual growth.
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Marketplaces are driving global e-commerce growth, making up 67% of all online sales in 2024, with continued expansion expected in 2025. In the Nordics, platforms like CDON and Zalando are gaining traction as more consumers prefer marketplaces over standalone stores.
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Swedish activewear brand Aim’n partnered with Sello and Aska Agency to scale their marketplace presence and the results speak for themselves. In just one year, orders grew by 80%, units sold by 58%, and GMV by 74%.
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CDON has launched a powerful new platform, is your integration ready? Following their acquisition of Fyndiq, CDON has rebuilt its infrastructure from the ground up, requiring all sellers to fully update their integrations.
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Combining DTC and marketplaces boosts growth by expanding reach, offering built-in discovery, and providing predictable costs. Brands that integrate both strategies see faster growth, better forecasting, and more efficient operations.
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Discover how TikTok Shop is transforming e-commerce by letting brands sell directly within the app. With over 1.5 billion users and seamless in-app shopping, it's a game-changer for reaching Gen Z. Learn why your brand should start selling on TikTok today.
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Sello now integrates with TikTok Shop! This means you can sync your products, manage orders, and handle inventory from one place-no extra hassle. Whether you're new to TikTok Shop or already selling.
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Boost marketplace sales by creating product descriptions that highlight benefits, not just features. Use bullet points for easy scanning and include high-quality images. Selling on multiple platforms and leveraging customer reviews will increase visibility.
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Learn how to boost your marketplace sales with Sello by centralizing product data, automating operations, and expanding across channels. Sello helps e-commerce sellers grow faster with less effort. Increase your marketplace sales today.
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Choosing the right marketplace depends on your product type, target audience, and growth goals. Platforms like Amazon offer massive reach, while Etsy and eBay cater to niche and creative sellers. Localized options like Zalando are great for fashion and Nordic markets.
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Boost your seasonal sales with Sello’s time-scheduled campaign tool, designed to automate discounts across multiple marketplaces effortlessly. This feature lets you plan and schedule promotions in advance, eliminating manual updates and reducing the risk of errors.
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Marketplace growth hitting a wall? You're not alone. Many brands face hidden operational challenges—manual work, sync issues, rejected listings. Here’s why it happens and how better systems can make scaling simpler.
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CDON’s New API is Here – And We’re Ready! Sello is integrating CDON’s latest API for seamless, real-time syncing and hassle-free selling. Get ahead with a fully validated, scalable solution. Effortless CDON selling.
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When expanding your e-commerce presence, choosing the right marketplace integrator is crucial for streamlining operations and boosting efficiency. Here’s a guide about what to consider when selecting a marketplace integrator.
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Fast onboarding and expert support allowed Kappahl to grow and reach new customers on Zalando. Learn how Sello can boost your marketplace presence and e-commerce success.
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Learn how a marketplace integrator can improve operations and increase visibility. It syncs your store with various sales channels, helping you avoid errors, reduce manual tasks, and scale efficiently.
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Streamline your e-commerce business with Sello. Manage inventory, orders, and pricing across multiple marketplaces like Amazon, eBay, and Zalando from one platform.
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Learn how to start selling on eBay, optimize listings, understand fees, and scale your business. Covers auction vs. fixed-price listings, seller limits, and best practices for success.
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A Guide to Scandinavia’s Leading Fashion & Lifestyle Marketplace.Expand into Åhléns' 2.4 million customer base and gain strong brand recognition. Sell in top categories like Women’s Fashion, Beauty, and Home.
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