OUR COMPANY
Subscribe to newsletter
Thank you!
Oops! Something went wrong while submitting the form.
.png){kind=icon}
As Europe’s e-commerce landscape evolves, three themes continue to stand out: platformisation, resilience, and innovation. Here’s a quick look at the latest developments shaping the market.
The platformisation of retail continues across Europe. More brands are joining marketplaces to reach new audiences and diversify risk. Zalando’s expansion into Portugal is a strong signal that marketplaces remain a growth engine for both local and international sellers.
Insight: European sellers are now active on an average of six marketplaces, showing that multi-channel selling has become the new standard for scalable growth.
Swedish retail is regaining strength this autumn. According to Svensk Handel, sales rose again in September and October, driven by stable consumer sentiment and renewed demand in fashion and home.
Circular commerce is gaining serious traction. Refurbed, the profitable marketplace for refurbished electronics, home, and sports products, has raised €50 million to accelerate its European growth with the UK next in line. This highlights the growing consumer appetite for affordable and sustainable alternatives in mainstream retail.
Amazon is piloting Haul in Spain to reach younger, value-driven shoppers. Meanwhile, TikTok Shop keeps expanding across Europe, with DIY trending in Germany and beauty leading in Italy. Innovation continues to define how marketplaces attract and retain both shoppers and sellers.
October highlighted how Europe’s e-commerce ecosystem is being reshaped by resilience, platformisation, and innovation. For brands, that means opportunity but also the need for smarter, more connected operations.
At Sello, we help brands manage product data, orders, and stock seamlessly across Europe’s major marketplaces, so you can focus on what matters most: growth.
Sara Pettersson, Marketing specialist
.png)