More than 70% of Amazon sellers generate their first sale in less than 60 days

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Amazon - Built-In Trust and Robust Infrastructure for Sellers

Amazon is widely recognized as one of the most trusted e-commerce brands in the world. This built-in consumer trust offers sellers a significant advantage, making it easier to convert shoppers and grow their business on the platform.

Beyond brand trust, Amazon provides a well-established infrastructure for fulfillment and delivery.

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Through Fulfillment by Amazon (FBA), sellers can rely on Amazon to manage storage, shipping, and even returns. This removes much of the operational burden and ensures customers receive a high standard of service.

Additionally, Amazon offers built-in customer service support, allowing sellers to benefit from Amazon’s well-regarded service reputation without needing to build out their own support teams.

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• Monthly Traffic: Approximately 400 million monthly visits to Amazon.de alone (source: Similarweb)
• Annual GMV: Around $750 billion globally in 2023
• Third-Party Sales: Over 60% of Amazon’s total retail sales come from third-party sellers
• Seller Base: More than 2 million active sellers worldwide
• Conversion Rate: On average, 10–15%, significantly higher for Amazon Prime members

With its combination of trust, logistics, and scale, Amazon remains one of the most powerful platforms for online sellers.

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