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News you need to know about

Zalando shows strong Q2 growth
Zalando reported a 5% increase in GMV to €4.06 billion and a 7% revenue jump to €2.8 billion in Q2 2025. Following the acquisition of About You, the company raised its full-year guidance, now expecting GMV growth of 12-15% and adjusted EBIT of €550–600 million. Record customer numbers and new AI-powered discovery tools were highlighted as key drivers.

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Otto cut nearly 480 customer service jobs
Otto will lay off around 480 call center employees and close eight of its 13 service locations by the end of August. The decision is tied to cost-saving measures and changing customer contact preferences.

The the new Marketplace Country Quadrant for Spain is here!

Half the Spanish population shops on Amazon, making it the undisputed leader across most categories.


Marketplaces are turning to AI

Zalando has expanded its AI-powered size guide to include a personalized avatar for virtual try-ons and is also experimenting with AI-based makeup testing.

The e-commerce and marketplace landscape is fast-moving. Make sure to stay updated. Sign up for our newsletter!

Sara Pettersson, Marketing specialist

August 29, 2025
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News recap
Zalando reports strong Q2 2025 growth with GMV up 5% and revenue rising to €2.8B, boosting its full-year outlook after acquiring About You. AI tools and record customer numbers are driving momentum. Meanwhile, Otto cuts 480 service jobs, and Amazon dominates Spain’s still-developing marketplace. AI is transforming the e-commerce landscape across Europe.
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Portrait of Sello’s integration expert alongside Q&A text about common challenges in marketplace integration.
Sellos integration expert spills the tea p.1
Many brands underestimate what it takes to integrate with marketplaces. From article creation to real-time syncing and choosing the right tech partners, here’s what you should know before scaling across channels.
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How Stylingagenten accelerated sales across Europe using marketplaces and Sello
Stylingagenten grew their sales across Europe by selling on 15+ marketplaces and using Sello to streamline operations. This smart approach helped them achieve 20-60% annual growth. Learn why Sello is the ideal partner for businesses looking to expand internationally through marketplaces.
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