Kappahl is one of the leading Nordic fashion companies, offering affordable and sustainable fashion through its brands Newbie and Kappahl. With over 330 stores in five countries and an online presence in more than 20 markets, Kappahl has established itself as a trusted fashion retailer for women, men, and children.

As part of their commitment to sustainability and expanding their online footprint, Kappahl turned to Sello’s marketplace integration platform to support their entry into major online marketplaces, such as Zalando.

This strategic move allowed Kappahl to reach new customers across Europe and grow their digital presence in key markets.

Why Kappahl chose Sello for marketplace integration

Kappahl’s decision to partner with Sello was driven by the need for a smooth marketplace integration solution that could keep up with their rapid growth. Here’s why Kappahl trusted Sello for their marketplace expansion:

• Tailored Marketplace Solutions: Sello’s platform offers flexible, customized solutions designed to meet the unique needs of fashion brands like Kappahl. With Sello, Kappahl was able to optimize product listings across multiple marketplaces.
  
  
• Fast Onboarding Process: Time is money, especially when expanding to new markets. Sello’s quick onboarding timeline allowed Kappahl to launch on new marketplaces without delay, enabling them to capture more sales.
  
  
• High-Quality Support and Technical Expertise: Sello’s team provided Kappahl with exceptional technical support and integration expertise, ensuring that their listings were seamlessly integrated with the Zalando platform and other marketplaces.
  
  
• Sustainability Commitment: Sello’s solutions align with Kappahl’s sustainability goals, providing an efficient, eco-friendly way to expand their online operations without increasing their environmental footprint.
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The benefits of Sello for fashion brands looking to expand online

Kappahl’s experience with Sello highlights the many benefits of using a marketplace integration platform, especially for fashion brands. Here’s how Sello’s platform can help your brand:

• Expand to Multiple Marketplaces: Sello simplifies the process of selling on multiple marketplaces such as Zalando, Amazon, and eBay, helping you reach customers across various regions and increase sales.
  
  
• Centralized Product Management: Sello’s platform centralizes product data management, making it easier to update product listings, inventory, and pricing across multiple marketplaces from one dashboard.
  
  
• Improved Marketplace Visibility: With Sello, fashion brands can improve their visibility on top-tier online marketplaces, reaching more customers and driving higher conversion rates.
  
  
• Scalability for Growing Brands: Sello’s solutions grow with your business. Whether you’re just starting on a few marketplaces or planning to expand globally, Sello can scale with your brand’s needs.
  
  

A Long-term partnership built for success

Kappahl’s partnership with Sello isn’t just a short-term solution—it’s a long-term relationship. “We are very happy with our cooperation with Sello and are committed to working with them for the long run,” says the Kappahl team.

Sello’s expertise in marketplace integration and commitment to customer success have made it a trusted partner for brands looking to expand their digital footprint.

Unlock the full potential of online marketplaces with Sello

Expanding your brand’s reach to online marketplaces is one of the most effective ways to grow your e-commerce business. With Sello’s tailored marketplace integration solutions, fast onboarding, and technical expertise, brands like Kappahl have successfully expanded into new markets and increased sales.

If you’re looking to scale your e-commerce business and expand to top marketplaces like Zalando, Amazon, and more, Sello is the solution you need. Reach out today to learn how our platform can help you streamline your marketplace operations and boost your online sales.

Sara Pettersson, Marketing specialist