Product videos are now live on Zalando marketplace!

Zalando has launched a new feature on its marketplace: product videos are now supported on product pages. Previously, video content was only available for brands selling via Zalando Wholesale, but the functionality is now rolling out to marketplace sellers as well.

Sello was one of the selected pilots testing the feature, with Kappahl Group as the first brand to go live using product videos on Zalando marketplace.

Why product videos matter on Zalando:
Zalando has shared results from recent A/B tests showing that product pages with video content can generate a GMV uplift of around 3% compared to pages without video. Adding video to your product listings helps brands:

• Provide customers with clearer and more detailed product information
• Create a more engaging shopping experience
• Increase conversion rates through better product presentation
• Reduce returns by setting the right expectations before purchase

When customers can see how a product looks, moves and fits, they are more confident in their buying decisions. Product videos: from inspiration to conversionProduct videos play an increasingly important role in ecommerce and marketplaces. On Zalando, video content helps bridge the gap between inspiration and purchase by giving customers the right information at the right moment. For fashion brands in particular, video allows you to:

• Showcase fit, fabric and movement
• Strengthen brand identity on the product page
• Stand out in a competitive marketplace environment
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How to get started with product videos on Zalando:
As Zalando continues rolling out this feature to marketplace sellers, having structured product data and the right integrations in place will be key to activating and scaling video content efficiently. With Sello, brands can manage product data and marketplace integrations in one centralized setup, making it easier to adapt to new marketplace features like product videos as they become available.

Product videos on Zalando Marketplace are now live and early data shows a clear impact on performance. For brands looking to increase conversion, improve customer experience and reduce returns, video is quickly becoming a must-have rather than a nice-to-have.

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Linus Wandin, Listing specialist