The Marketplace That Defined Online Auctions

Few marketplaces are as wellknown as eBay. As one of the pioneers of online commerce, eBay has evolved from a pure auction platform to a marketplace that also supports fixed-price listings. However, navigating its rules and requirements can be a challenge for new sellers.

In this updated guide, we’ll walk you through everything you need to know about selling on eBay in 2024.

Who Can Sell on eBay & What Can Be Sold?

Who can sell?

Both individuals and businesses can sell on eBay. There are two types of seller accounts:

• Personal Account – Ideal for selling a few items.
• Business Account – Recommended if you plan to sell in larger volumes.

What can be sold?

eBay is well-known for collectibles, vintage, and second-hand goods, but today, it also hosts a vast selection of new products across multiple categories. However, certain items are restricted—you can find a full list on eBay’s website.

eBay Listing Types & How They Work

When listing an item on eBay, you can choose between:

• Auction Listings – Bidding-based sales with a set duration.
• Good ‘Til Canceled Listings – Fixed-price listings that automatically renew every 30 days until stock runs out.

What Makes a Great eBay Listing?

• High-quality images – First impressions matter!
• Clear, keyword-rich product titles – Make it easy to find your item.
• Competitive pricing – Research similar listings for the best pricing strategy.
• Shipping options & costs – Clearly stated to avoid surprises for buyers.
• Detailed product descriptions – Ensure potential buyers have all the necessary information.

Step-by-Step: How to Start Selling on eBay
1. Register an eBay Account

• Choose your country-specific eBay site to register.
• Business sellers should opt for a Business Account for higher selling limits and tax advantages.

2. Understand eBay’s Selling Limits

• New sellers start with a limited number of listings.
• As sales and positive reviews accumulate, eBay gradually increases the limit.

3. Set Up Shipping Options

• Offer competitive shipping rates to attract buyers.
• Provide multiple shipping methods for flexibility.

4. List Your First Product

• Choose between auction or fixed-price listing.
• Optimize your product title, images, and description for visibility.

5. Manage Orders & Customer Service

• Efficient order handling and quick responses to buyer inquiries are crucial.
• Maintain high seller ratings to boost visibility and increase selling limits.

Why Use Sello for eBay Sales?

Sello simplifies eBay selling by offering:

-Automated listing management
-Real-time sales tracking

-Seamless integration with multiple marketplaces
-Easy auction scheduling & inventory control

Whether you’re new to eBay or scaling your business, using Sello ensures a smoother selling experience.

Ready to start selling on eBay? Follow these steps and make the most of one of the world’s largest online marketplaces!

Nils Muhrén, Integration expert