How Stylingagenten scaled sales across Europe with Sello

“If you want to accelerate your sales in new markets through marketplaces, Sello is a given partner.”
-Andreas Anderzon & Emanuel Dagemark, Founders of Stylingagenten

From startup to multi-market growth

Founded in 2007 with just SEK 1,000 each, Andreas and Emanuel launched Stylingagenten to sell beauty products online, starting lean, but aiming big. In 2022, they expanded into sport fishing with FiskeOnline.com, targeting a new niche with strong market potential.

Early bet on marketplaces

Stylingagenten started selling on Tradera the same year they launched their own webstore. That early investment in marketplaces paid off, they now sell on 15+ marketplaces across Europe, fueling international growth.

Why they chose Sello

Before Sello, their integrations were unreliable and hard to maintain.

“What made Sello stand out was that marketplace integration wasn’t just a feature, it was the core.”

With Sello, they gained:

• Seamless marketplace connections
• Automated order processing
• API integrations with external systems
• Fast support from a team that understands scaling

20-60% Growth, Year over year

Combining their own webshops with marketplaces, Stylingagenten now sees 20–60% annual growth. Marketplaces have become a key channel for boosting visibility and revenue across borders.

Looking ahead: Logistics as a differentiator

The founders see logistics and delivery flexibility as the next battleground for marketplaces and sellers need to be ready.

“Those who solve delivery well will win. Customers want options.”

Advice for Other Brands

“Test boldly. Don’t wait for perfect conditions. Invest time, the experience is worth more than the money.”

Ready to scale your marketplace sales?

Stylingagenten’s journey shows what’s possible with the right tools and mindset.
If you’re looking to expand through marketplaces, Sello can help you scale faster with less complexity.

Sara Pettersson, Marketing Specialist