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Marketplaces
Market
Acqua Limone is a Swedish fashion brand with a strong heritage and clear global ambitions. As the brand accelerated its marketplace strategy, the need for a centralized, scalable and reliable platform became essential to support long-term growth across multiple marketplaces, channels and countries.
Before Sello, Acqua Limone struggled with managing products, returns and accounting across multiple marketplaces. Data was spread across several systems, creating manual work, inefficiencies and limited visibility. The lack of a unified marketplace solution made it difficult to scale operations in a structured and time-efficient way.
Sello gave us the structure and stability we needed to build our marketplace business right from the start.
- Tim Larsson, E-commerce
From the outset, the goal was not simply to go live on marketplaces, but to build a solid operational foundation for long-term growth. Together with Sello, Acqua Limone focused on clean and structured article data, seamless integrations across marketplaces, WMS and e-commerce platforms, and an efficient onboarding process, all to support future scalability. Rather than chasing short-term volume, the strategy was built around controlled, sustainable marketplace growth with full operational control.
Within the first months, Acqua Limone saw a strong and promising start on marketplaces. By consolidating all marketplace operations into Sello, the team reduced manual work, improved visibility and gained confidence in their ability to scale in a controlled way.
Looking ahead, Acqua Limone plans to:
With Sello as their marketplace integrator, Acqua Limone is well positioned to scale internationally - efficiently, securely and with full operational control.
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