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Acqua Limone is a Swedish fashion brand with strong heritage and global ambitions. As the brand accelerated its marketplace strategy, the need for a centralized, scalable and reliable marketplace management platform became critical to support long-term growth across multiple channels and countries.
Before Sello, Acqua Limone struggled with managing products, returns and accounting across multiple marketplaces. Data was spread across several systems, creating manual work, inefficiencies and limited visibility. The lack of a unified marketplace solution made it difficult to scale operations in a structured and cost-efficient way.
Sello gave us the structure, stability and integrations we needed to build our marketplace business the right way from the start.
- Tim Larsson
E-commerce

From the outset, the focus was not just to go live on marketplaces, but to build a solid operational foundation. Together with Sello, Acqua Limone prioritized clean article data, seamless integrations with marketplaces, WMS and e-commerce platforms, and efficient onboarding to ensure future scalability.
Rather than chasing short-term volume, the strategy centered on long-term marketplace growth with full control over operations.
Even within the first months, Acqua Limone experienced a strong and promising start. By consolidating all marketplace operations into Sello, the team reduced manual work, improved overview and gained confidence in their ability to scale.
Looking ahead, Acqua Limone plans to:
With Sello as their marketplace platform, Acqua Limone is positioned to scale internationally, efficiently, securely and with full operational control.
