We bring you sales through marketplaces

Take your business to new levels. We will help you reach millions of new customers and succeed on marketplaces while increasing your productivity at the same time.


67 connected marketplaces.

E-tailers choice for 16 years

Sello is being used by 2000+ companies world-wide - every day.


Orders fulfilled today


Products sold this year


Products updated today


Sales today

Why should we be selling on Marketplaces?

Selling on marketplaces has become a huge trend, and it is not going anywhere. We have helped countless companies turn €1,000/month to €100,000/month by just integrating into 2-5 marketplaces. Marketplaces typically already have a customer base of 1-3 million consumers, selling on several increases this number exponentially - Which paints a pretty picture of the level of exposure marketplaces can offer your products.

    Increase sales

    To start selling globally has never been easier, with just one integration you can become an international seller and reach millions of new loyal customers.

    Save time

    Driving traffic to your webshop while competing with giants can be quite challenging. Let the marketplaces handle marketing and focus on your product data instead.

    Gain trustworthiness

    Reviews are an essential part of the consumer’s shopping journey, which marketplaces are aware of, and they are experts on gathering reviews. Having many reviews increases your products' trustworthiness which is key to succeeding in e-commerce.

    Reach even the savviest shopper

    Shoppers have become more savvy and eager to find the best deal out there. Hence, it's becoming more essential to list your products on numerous places.

67 marketplaces connected!

Compare marketplaces

AfoundAllegroAlltricksAmazonAnimalisAtlas For MenBHV MaraisBolBoulangerBygghemmaCarethyCarrefourCdiscountCDONCleorConforamaConradDartyDecathloneBayElkjøpEllosePriceEtsyFnacfonQFruugoFyndiqGaleries LafayetteGoSportGrouponH&MHomeroomHuutoInnoJoomJoulesKauflandKleertjesLDLCLet's DealMacWayMallManoManoManorMatyMediaMarktMiintoNKOnBuyPcComponentesPerfume's ClubPhoneHouseRakuten.frSecret salesSephoraSpartooSprinterStadiumTraderaTruffautVanden BorreWishWortenYooxZalandoÅhléns
+ we're adding more all the time!

What can Sello do for us?

Selling on marketplaces should not feel like a huge time-consuming headache. It should be an inspiring process that makes you one step closer to taking your business to higher levels. We help you make this process simple, exciting, and profitable.

    Connecting you to marketplaces

    We can help you broaden your horizons by connecting you to new marketplaces all over the globe, all you need is an account with the sales channel of your choice.

    Tie your e-commerce together

    We can help you tie your e-commerce together by connecting your current system to Sello, letting you manage every aspect of your business through integrations to channels in logistics, bookkeeping, and webshops, and much more.

    Publish your products on marketplaces

    We will assign you an onboarding manager who will help import your inventory and make sure the communication between your current setup and Sello is seamless. We will also make sure your products meet the marketplaces' criteria and publish them.

    Analyze sales

    By using our powerful tools, you can track how your sales are going and which marketplaces and products are performing best. You can connect new marketplaces within Sello with a few clicks.

AbicartAkeneoCentraChannelAdvisorDanDomainDresscodeE37GeinsGoogle SheetsKodmyranMagentoNorceNordisk EhandelOmniumPCKPrestashopQuickbutikRetail MKPScanNetShopifySmartwebStarwebVendreViskanVtexWannafindWikinggruppenWooCommerce
Active AntsAsendiaAxlaDB SchenkerDHLEarly BirdFBAHelthjemOngoing WarehousePostnordUPSWorten Fulfillment nShift
4 SellersExtendFortnoxPyramidSpecterVisma
Aska AgencyCuramando Marketplace ConsultSpråk & form
Are you missing your system? Contact us!

How does it work?

Every inch of Sello was developed with ease-of-use and efficiency in mind. You will also get your own dedicated account- and onboarding managers that will help you along the way.

  1. Step 1

    1. Connect

    Connect your current system and your products will be imported automatically. Create connections to marketplaces of your choosing with just a few clicks.

  2. Step 2

    2. Finalize

    You will receive your own onboarding manager who will help you finalize the products and put them up for sale on the marketplaces.

  3. Step 3

    3. Receive orders

    Orders will be imported to Sello so that you can process them. Depending on your individual setup and workflow, orders can also be sent directly to the system you prefer to work in.

  4. Step 4

    4. Analyze

    Use our analytical tools to see how your products perform on your marketplaces. Find your best sellers, get recommendations on products that may need a boost and alter their pricing or create custom campaigns for individual channels using our campaign feature.

Let’s increase your sales!

Meet our experienced team! Our great passion is to help customers like yours grow on marketplaces!

Christoffer AnderssonChristoffer Andersson
Nils MuhrénNils Muhrén
Philip DyplinPhilip Dyplin
Alexander WesterdahlAlexander Westerdahl
Julia LindströmJulia Lindström
Moa EricssonMoa Ericsson
Gabriel RosénGabriel Rosén
Saga LaurilaSaga Laurila
Fredric HedmanFredric Hedman
Molly ArnarydMolly Arnaryd
Sara PetterssonSara Pettersson
Linus WandinLinus Wandin
Infinite Scale-ability

Infinite Scale-ability

Sello is entirely cloud-based and scales automatically depending on use and load. During peak usage, the system automatically ups its capacity 100's of times.



Sello is being used by thousands of companies all over the world, every day. We are monitoring the system closely and resolve any and all bugs instantly.



Our machine learning models teach themselves using millions of data points, all to give you smart tools for working with products, increasing sales and efficiency.

Always one step ahead

Always one step ahead

We release hundreds of features and improvements every year to help you stay ahead of the competition.

We truly want you to be successful

Our prices are commission-based - that means that we are committed to doing all we can to give you a flying start and to keep your sales going upwards, a true win-win if you ask us.

Kristoffer Väliharju
Kristoffer VäliharjuCEO, CDON AB

"We have worked with Sello since the start of CDON Marketplace and are very satisfied with the cooperation. Sello makes it easy for our common merchants to sell at marketplaces and increase their sales through this channel."

Stefan Öberg
Stefan ÖbergCEO, Tradera Sweden AB

"Selling at Tradera should be easy for everyone. Sello makes it easy for our merchants both large and small to manage ads and orders in big volume!"

Fredrik Norberg
Fredrik NorbergCEO, Fyndiq AB

"In the modern e-commerce industry, having marketplaces as sales channels has become more or less standard. To be able to manage this in an efficient way, you will need a platform meeting all requirements the marketplaces expects you as a merchant to meet. At Fyndiq we can see that Sello has been a solid partner for a long time that always delivers in both ours and the merchant's expectations."

Johan Carlmark
Johan CarlmarkFounder / Project Manager E-Commerce, Carismar

"Marketplaces are already and will become even more important sales channels in the future. Sello as a new partner has been incredibly professional, fast and solution-oriented and I can warmly recommend all of Carismar's customers to take advantage of this new collaboration."

Erik Brandt
Erik BrandtChief Revenue Officer, Vendre

"With Sello, our customers undoubtedly get the best system for working with marketplaces. They have a fantastic system and offer a variety of marketplaces that our customers can benefit enormously from. In addition, customers can get started with Vendre and Sello in an instant to a low threshold."

Karl Lindhe
Karl LindheFounder/CEO, Aska Agency

"Sello offers an innovative integration platform where we can easily launch and work with marketplaces. We at Aska, and our customers, love Sello's scalable business model as well as user-friendly and simple solutions for the most challenging and time-consuming tasks in marketplaces."

Fredrik Einarsson
Fredrik EinarssonCEO, Ongoing Warehouse

"Sello has an obvious place in our ecosystem by enabling our customers and their customers to sell on marketplaces. With Sello's integration to Ongoing WMS, you get both breadths in the sales channels and productivity in the warehouse."

Let our team help you and follow your journey towards success

We at Sello are experts on e-commerce and has helped multiple e-merchants automate their flow and get started on marketplaces, let us help you too.

Start Now

Our passion is helping companies to start selling on marketplaces and growing their sales.

© Sell-o AB 2024

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