Selling on marketplaces with WooCommerce

WooCommerce is a webshop addon for the content management system (CMS) WordPress, released in 2011. The WooCommerce webshop platform is known for its modularity, offering a near endless list of plugins, both free and paid, fitting every need. WooCommerce also has open-source code, making it very developer-friendly.

When it comes to webshop plugins for the WordPress platform, WooCommerce is more or less the industry standard, and as of January 2020, nearly 30 percent of all online stores are reportedly using WooCommerce as their main webshop system.

Where do you want to manage your orders and products?

Depending on where you would like to manage your products and orders, we have two options.

In Sello

Are you looking for a way to centralize your sales and manage everything in one place? - We got your back.

Sello is not just a marketplace integrator, it is a cool, and modern PIM- and order management system as well. With our direct connection to WooCommerce, you will be able to manage everything in Sello. Hence, this is a great means for you who want to save as much time as possible and solely focus on sales.

How does the integration work with my products?

When you’ve created a connection between WooCommerce and Sello, you will be able to import your products to your Sello inventory with just a few clicks. Yup, you read correctly, it is that fast. Once the products have been imported, WooCommerce will work as a marketplace. Meaning, you can choose which products you want to activate for WooCommerce and so on. Working in Sello has many advantages, you can bulk-edit products, edit products in excel thanks to our excel-import/export, add SEO titles and keywords, and much more.

How does the integration work with my orders?

Orders from WooCommerce and marketplaces will come into your order page in Sello and you will be able to manage them there. On your order page in Sello, you can create delivery notes, shipping documents, different order statuses, etc. When the order has been delivered in Sello it will be reported to WooCommerce and to the different marketplaces.

With this setup, you can add several WooCommerce stores and still control everything from Sello. Sello will be your PIM- and order management system. Psst. we add new features & improvements all the time based on the feedback we receive from our users.

In WooCommerce

Are you comfortable working in WooCommerce? Do you want to continue managing your products and orders in WooCommerce? - No worries, Sello offers a module called Channel Connector. This module is a great option for you who want to continue working like you are used to.

How will my products be imported?

Sellos onboarding team will guide you on how to install Channel Connector. Once the installation is done, Sello will automatically import your products to your inventory in Sello. Yup, it is that smooth.

How do I publish my products on the marketplaces?

When the products have been imported, you can start creating connections to the marketplaces of your choosing with just a few clicks. Once you’ve created the connections to the marketplaces, you can choose which products you want to activate towards which marketplace. So no, you don’t have to publish your entire inventory. Sello’s onboarding team will then help you finalize the products by adding categories, attributes, etc.

How will the orders be synced?

When a product is sold on the marketplace, Channel Connector will automatically create this order in WooCommerce so that you can manage it there or in the ERP system you have connected to WooCommerce. Once the order has been created Sello will decrease the stock in both your Sello inventory and in your WooCommerce inventory.

Once the order has been fulfilled, Channel Connector will push this information to the marketplace. The module will also report your selected carrier and tracking number to the marketplace and the customer who made the purchase.

When you update products in WooCommerce they will automatically be updated in Sello and on the marketplaces. Simple as that.

Connect 55 marketplaces to WooCommerce

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+ we're adding more all the time!

How does it work?

Every inch of Sello was developed with ease-of-use and efficiency in mind. You will also get your own dedicated account- and onboarding managers that will help you along the way.

  1. Step 1

    1. Connect

    Connect your current system and your products will be imported automatically. Create connections to marketplaces of your choosing with just a few clicks.

  2. Step 2

    2. Finalize

    You will receive your own onboarding manager who will help you finalize the products and put them up for sale on the marketplaces.

  3. Step 3

    3. Receive orders

    Orders will be imported to Sello so that you can process them. Depending on your individual setup and workflow, orders can also be sent directly to the system you prefer to work in.

  4. Step 4

    4. Analyze

    Use our analytical tools to see how your products perform on your marketplaces. Find your best sellers, get recommendations on products that may need a boost and alter their pricing or create custom campaigns for individual channels using our campaign feature.

Let our team help you and follow your journey towards success

Sello is the direct flight that lets your products meet millions of new customers worldwide. Get on the Sello plane and let us take your sales above the clouds.

Start your free trial

Our passion is helping companies to start selling on marketplaces and growing their sales.

© Sell-o AB 2022

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