Afound is an outlet marketplace launched in 2018 that’s part of the H&M Group. They offer brand-name products in fashion, home and design and more, at reduced prices. In the lineup of products, you’ll find a mix of H&M’s own brands as well as products from third-party partners. Afound also has several physical stores in Sweden.
Afound is open to partnering with both global and local sellers, letting them market compatible products in a wide selection of categories both online and in their brick-and-mortar stores. The marketplace is currently live in Sweden and the Netherlands.
We have ready-made connections to these platforms which makes them extra easy to connect to Sello.
Connected countries: Austria, Germany, Netherlands, Sweden
Every inch of Sello was developed with ease-of-use and efficiency in mind. You will also get your own dedicated account- and onboarding managers that will help you along the way.
Sello is the direct flight that lets your products meet millions of new customers worldwide. Get on the Sello plane and let us take your sales above the clouds.