Selling on marketplaces with Shopify

Shopify is a Canadian-made e-commerce platform that was founded back in 2004 and currently headquartered in Ottawa, Ontario. Shopify offers online retailers a suite of services including an integrated payment solution that allows merchants to accept credit card payments without the need for third-party payment gateways.

Shopify also offers a large assortment of plugins and with the launch of their own API along with an integrated app store in June 2009, third-party developers can create applications and plugins that can then be made available via the Shopify App Store.

Where do you want to manage your orders and products?

Depending on where you would like to manage your products and orders, we have two options.

In Sello

"We want to save time by managing as much as possible in one place, is that possible?"

Yes! Sello is not just a marketplace aggregator that helps you get started selling at marketplaces. You can use Sello as a PIM and order management system as well. We can help you tie everything together.

"How do we import our products?"

Sello's onboarding managers will guide you on how to connect your Shopify store to Sello. Once the connection is made, you are just a few clicks away from importing your products to your inventory in Sello.

Once the products have been imported, your webshop will work as a sales channel similar to the marketplaces. Ie. you will be able to choose which products you want to activate against Shopify, categorize them, set different prices, create campaigns, add SEO texts etc.

"How do we publish our products on the marketplaces?"

To publish products on marketplaces, you must first make sure you have an account on each channel. When you have an account, you can easily connect the marketplace to your Sello account, this step is incredibly smooth and easy and only takes a few minutes. After the connection has been created, you can activate products against the marketplace, you can either do this product by product, in bulk or via excel.

"How does the order management work?"

Orders from Shopify & the marketplaces will come into your order page in Sello. On this page, you can create different order statuses to easily keep track of them, you will also be able to create delivery and shipping notes, filter on different orders, etc. Once the order has been marked as delivered, Sello will report it back to Shopify or the marketplace and reduce the stock.

In Shopify

"We prefer to work in Shopify but want a solution that connects everything together"

Sello has a plugin called Channel Connector. With this plugin, Sello can act as an aggregator between your webshop and the marketplaces.

"Will Sello fetch our products automatically?"

As soon as the plugin has been installed, the products will arrive in your inventory in Sello. During this time you will be in dialogue with an account manager and an onboarding manager to discuss what should be synced and what shouldn’t depending on whether you have other ERP systems.

Your onboarding manager will also map the product data coming from Shopify to the product data required by the marketplaces.

"When will the products be live on the marketplaces?"

First, you have to make sure you have a seller account on each marketplace, if you do not have it, your account manager or onboarding manager at Sello will help you to get in touch with the marketplace(s).

Once you have acquired an account, you will receive help to link it to your Sello account. Establishing this connection only takes a few minutes, when it is done all you need to do is to activate the products together with your onboarding manager and make sure that they meet the requirements of the marketplaces. If they do, Sello will automatically sync over them to the sales channels.

"Orders, how does it work with them? Will they come over to Shopify?"

The orders from the marketplaces will be synced to Sello, and Sello will then sync them to Shopify where you can manage them.

When an order has been marked as delivered, Sello will sense it and forward that information to the marketplace. In connection with this, Sello will also reduce the stock.

Connect 53 marketplaces to Shopify

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+ we're adding more all the time!

How does it work?

Every inch of Sello was developed with ease-of-use and efficiency in mind. You will also get your own dedicated account- and onboarding managers that will help you along the way.

  1. Step 1

    1. Connect

    Connect your current system and your products will be imported automatically. Create connections to marketplaces of your choosing with just a few clicks.

  2. Step 2

    2. Finalize

    You will receive your own onboarding manager who will help you finalize the products and put them up for sale on the marketplaces.

  3. Step 3

    3. Receive orders

    Orders will be imported to Sello so that you can process them. Depending on your individual setup and workflow, orders can also be sent directly to the system you prefer to work in.

  4. Step 4

    4. Analyze

    Use our analytical tools to see how your products perform on your marketplaces. Find your best sellers, get recommendations on products that may need a boost and alter their pricing or create custom campaigns for individual channels using our campaign feature.

Let our team help you and follow your journey towards success

Sello is the direct flight that lets your products meet millions of new customers worldwide. Get on the Sello plane and let us take your sales above the clouds.

Start your free trial

Our passion is helping companies to start selling on marketplaces and growing their sales.

© Sell-o AB 2022

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