A good product listing is the key to great sales. Read our tips to improving your sales on the marketplace Fyndiq.
By Emma Lund
Who doesn’t want to improve their Fyndiq sales? Many factors influence the position of the product in the sales statistics and in this article we will list some of the most important. Read and take action to succeed with your Fyndiq sales!
Well-written texts are necessary on marketplaces (even though there are a few marketplaces where texts are less important, read our other marketplaces articles) and Fyndiq emphasizes in their seller guides that good product texts will result in better exposure. Fyndiq suggests using the structure “Brand + Product type + Appearance” for a product title. Once the customer has found your product, the product description can make or break if the product is bought or not.
The product description should highlight the best features of the product, how it can be used, and feel free to add a text to promote a positive feeling for the product aimed towards your target group. Fyndiq recommends that the first 120 characters of the article description are selling and crisp as this is what will be shown in Google’s search results. While the rest of the product description should include all the information the customer needs to know about the product.
The main question you should try to answer when writing a product description is "Why should the customer buy my product?". You should also include your keyword in the description/title to maximize your exposure. There are great tools you can use to look up common search phrases/keywords, an example of a tool is Google Keyword Planner. Pure product information like measurements and materials should also be found in the product description.
In addition, don't use the same text for multiple products. Google does not appreciate duplicate content, hence you need to have unique product descriptions if you want your ranking on Google to be as high as possible.
On a Fyndiq listing, the product brand is displayed clearly and customers can easily select to display more of the same brand. Always make sure to assign a brand to your products as it greatly increases the chances of customers finding your products in more than one location.
All extra visibility you can give your products is good for business. In Fyndiq customers are able to filter their product selection by attributes like color, size, material, and many others. Only products that have an attribute value assigned will be displayed when the filter is applied and therefore it is extra crucial to enter an attribute value. If the product is not found by the customer, even if the color is matching the filter applied, the sale is lost.
Depending on the product category, different attributes will be recommended to assign. Read more about assigning attributes to product for Fyndiq.
As with all marketplaces, images are always important. For Fyndiq the main image with white background and high resolution is recommended, with no texts and watermarks. Add images to display the product in more angels.
When you are done implementing these tips, check your Fyndiq listing. Is it complete and persuasive? Is the amount of text suitable and descriptive enough and can you find your listing using keywords? Make sure to regularly review your listings and adjust them accordingly.
If you're not aware of it yet, Fyndiq has an analytics section in Merchant Center. In Fyndiq analytics you can find n find more information about your sales at Fyndiq and how your articles perform. As well as getting more insights into your issues related to delivery and product quality. You can also use Sello’s sales statistics features to analyze what works best on your products and how well they perform on different marketplaces.