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The development module in Sello gives you the freedom to adapt the platform to your needs. With open APIs, flexible integrations, and a robust backend, you can connect ERP, WMS, or e-commerce platforms and build smarter solutions. The frontend makes configuration easy, while the backend ensures performance and reliability. Together, they form a foundation for growth, innovation, and more efficient e-commerce.


Sello provides a dedicated API for efficient product data management. You can send raw product data to Sello, where the built-in SIFT automatically adapts it to the specific requirements of each marketplace.

Sello offers automatic webhook functionality to sync external systems with events in Sello, including product changes (price, stock, description), new orders, and order status updates.

Sello’s API provides full flexibility for integrating external systems (such as ERP, WMS, or e-commerce platforms) with Sello. It offers the same functionality as Sello’s interface, enabling automation of processes like product synchronization (stock, prices, descriptions), order handling (imports, status updates), customer data management, and custom solutions.