Easily connect your Google Sheet to Sello to manage and update product data. Use formulas and automated processes in Sheets, while Sello keeps your product information synchronized with marketplaces. A simple, flexible way to keep everything up to date.

With Sello, you decide exactly which products should be visible and sellable on each sales channel. Activate or deactivate SKUs per marketplace or market, tailor your assortment, and optimize your sales strategy for maximum impact.

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Product bulk image type organizer
(for image tagging: packshot, model, detail)
Some marketplaces require images to be tagged by type, such as model, packshot, or detail. Sello’s custom-built bulk image type organizer streamlines this process, helping you meet marketplace tagging requirements faster and with less manual work.

Advanced filters in Sello let you refine product selections based on specific criteria. They’re useful both for quickly finding products in the system and for generating Excel exports. By applying filters before export, you ensure only relevant data is included, making analysis and reporting easier without unnecessary information.

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Export your product data from Sello into Excel with full flexibility. Select the fields you need, filter specific products, and generate tailored exports for analysis, reporting, or other business needs.

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Sello makes it easy to import product data from Excel. Quickly create new products or update existing ones, simplifying the management of large catalogs and ensuring your product information is always accurate and up to date.

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Integrate your webshop with Sello and manage product data directly from your store. With SIFT, any changes to price or stock in your webshop are instantly captured, updated in Sello, and synced across all connected marketplaces, keeping product information consistent everywhere.

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Connect your webshop and manage it from Sello

Link your webshop to Sello and centralize product data management. Updates are made in Sello and automatically synced to your webshop, ensuring consistency, reducing errors, and saving time with one streamlined workflow.

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Customize Sello’s list view by choosing which product data columns to display. Gain full control over your inventory overview, simplify workflows, and adapt the interface to your business needs.

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Sello keeps your inventory levels up to date across all marketplaces in near real time. Changes from product updates, connected systems, or new orders are reflected instantly,  reducing overselling risks and ensuring smoother sales operations.

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Update products directly in Sello’s list view, just like working in Excel. Easily adjust prices, stock levels, descriptions, and attributes in bulk, saving time and keeping your product data accurate across all sales channels.

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Sello automatically adjusts your product images to meet each marketplace’s specifications. Dimensions, file formats, transparency, and background colors are all handled automatically, eliminating manual edits and ensuring products always display correctly.

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Structure your product catalog with customizable folders in Sello. Create a hierarchy that fits your business needs, group products for easier management, and keep your catalog organized for faster workflows and better control.

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Plan and automate price reductions across marketplaces with full flexibility. Apply discounts to your entire catalog or set individual product prices. Gain detailed control over campaigns, adapt pricing per marketplace, and track results to maximize sales and profitability.

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Sello lets you link your products to existing marketplace catalogs for a faster sales start. Skip manual data entry and leverage existing product information, reducing setup time and accelerating your path to sales growth.

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Sello simplifies attribute mapping by matching your product values to each marketplace’s requirements. Powered by AI, the system reduces manual work, minimizes errors, and ensures faster, more accurate product listings.

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Sello provides an intuitive interface to map product fields from your system to marketplace requirements. Create rules to merge or extract data using SIFT, or go advanced with custom code for full flexibility.

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Sello automatically converts your prices into local currencies using daily exchange rates. You can also apply markups or discounts per marketplace, giving you both automation and flexibility in your pricing strategy

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With Sello, you can manage pricing flexibly across all your sales channels. Set individual prices for each marketplace, adapt to local currencies, and align with market conditions, giving you full control over your pricing strategy.

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Unlike many providers, Sello lets you create entirely new products directly on supported marketplaces not just map existing offers. This makes it easier and faster to launch products that aren’t yet listed in the marketplace catalog.