Feed Management

Feed Management in Sello is a powerful system for creating, processing, and automatically importing external product feeds. The system is designed to be flexible and modular, ready to handle any type of task.

‍

‍

MacBook mockup
Sello price management system using XML feed for Zalando marketplace integration.

Advanced features

Supports advanced setups such as incremental feeds and FTP-based feeds. FeedConnector also detects when products are removed from a feed and automatically deactivates them on connected marketplaces.

Sello dashboard showing active feed connectors and order connect integrations.

Multiple product feeds & secondary SKU matching

Combine feeds from different systems for example, using your webshop feed for product content and images, and a WMS feed for stock levels.

‍

Sello product editing with image settings and XML product data.

External product feed imports & automation

Connect your external system to Sello with a product feed to automatically create and update products. Sello supports multiple formats (CSV, TSV, JSON, XML, Excel) and allows you to map fields via SIFT to match marketplace requirements.

‍