Channel Connector

Channel Connector makes it easy to manage all marketplace sales directly from your webshop. By connecting once, you gain a central hub where product updates, inventory changes, and pricing flow seamlessly through SIFT.

MacBook mockup
Sello–Zalando integration showing order and return management for online marketplace sellers.

Automatic return sync from your system to marketplaces

When a return is created in your connected system, Sello automatically detects it and updates the information on the relevant marketplace. This ensures the customer is refunded quickly, improving satisfaction while reducing your administrative workload.

Sello Zalando integration displaying synchronized order fulfillment and tracking for marketplace sellers.

Automatic tracking sync from webshop to marketplace

When you add tracking details such as carrier and tracking number in your webshop, Sello automatically imports the data and updates the corresponding order. The information is then sent to the marketplace, eliminating manual work and ensuring delivery data is always synchronized.

Sello integration with Elkjøp Norway and Shopify showing order synchronization and fulfillment details for marketplace sellers.

Automatic order sync from Sello to your webshop

When a new marketplace order is created in Sello, it’s instantly pushed to your webshop for processing. This ensures seamless sales data synchronization, making order handling and stock management more efficient while reducing manual tasks.


Sello integration interface displaying product data mapping and field synchronization with marketplace source file.

Automated product updates with SIFT

When a product is created or updated in your external system, Sello automatically detects and imports the data. Using SIFT, the information is transformed to meet marketplace requirements, ensuring your listings are optimized and compatible across all connected channels.