ZEOS fulfilment integration with Sello for European marketplace expansion

European marketplace fulfilment just became significantly more powerful.

Sello is now one of only four marketplace integrators globally with access to ZEOS fulfilment integration. This enables sellers to connect their European marketplace sales directly with ZEOS logistics through one centralized setup.

For brands expanding across multiple European marketplaces, this integration reduces operational complexity and creates a scalable foundation for cross-border growth.

Selling on multiple marketplaces across Europe often means dealing with complex logistics, fragmented inventory, and manual processes. By combining ZEOS fulfilment with Sello marketplace integration, sellers can automate order handling and fulfilment across European marketplaces from one setup.

What is ZEOS?

ZEOS is a European logistics-as-a-service provider that unites a physical network with a digital orchestration layer to help fashion and lifestyle brands grow profitably across channels. Instead of traditional fragmented logistics, ZEOS offers a unified pan-European networkincluding 14 fulfilment and 20 return centresreach 90% of EU customers in under 16 hours of driving time.

Built on the proven infrastructure of the Zalando Group, ZEOS Fulfilment has evolved from ZFS into a true multichannel solution. If you are already selling on Zalando, you can now easily extend that same inventory to over 20 marketplaces and your own online shop through a single stock pool.

By using ZEOS, sellers can bypass the complexity of local warehouse setups and multiple carrier contracts. You gain one partner, one integration, and the ability to scale seamlessly across 27 markets with a customer experience designed to drive loyalty.

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How the ZEOS integration with Sello works

Sellers send their products to a ZEOS warehouse, where inventory is stored and managed. When ZEOS is connected to Sello, selected marketplace orders are automatically sent through the integration.

The order flow works as follows:
Marketplace → Sello → ZEOS → End customer

When an order is placed on a connected marketplace, Sello sends the order data to ZEOS, which handles picking, packing, and shipping directly to the customer. Inventory levels are synced automatically between ZEOS, Sello, and the marketplaces.

The seller only needs to ensure that products are in stock at ZEOS the rest of the fulfilment process is automated.

Flexible fulfilment per marketplace channel

A key advantage of the Sello and ZEOS integration is the ability to control fulfilment on a per-channel basis.

Sellers can decide which marketplaces ZEOS should fulfill orders from, and which channels should be fulfilled from their own warehouse or another logistics solution.

For example:
Amazon Germany orders can be fulfilled via ZEOS.
CDON Sweden orders can be fulfilled from the seller’s own warehouse.

This flexibility allows sellers to optimize logistics strategies per market while managing everything through Sello.

Who is the Sello and ZEOS integration for?

This integration is ideal for:

Sellers already using ZEOS who want a powerful marketplace integration platform.
Marketplace sellers looking for European fulfilment and cross-border delivery.
Brands and retailers scaling sales across multiple European marketplaces.

One setup for European marketplace fulfilment

By using Sello as the marketplace integrator and ZEOS as the fulfilment provider, sellers get a scalable, automated solution for European marketplace growth.

Instead of managing separate systems for marketplaces, inventory, and logistics, everything is connected in one flow, making it easier to sell, ship, and scale across Europe.

If you want to learn how to activate ZEOS fulfilment through Sello, get in touch with our team to explore your marketplace setup.

Sara Pettersson, Marketing specialist