Kappahl Group and Sello, Kappahl’s Zalando marketplace journey with Sello
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Sello meets Kappahl: Talking marketplaces, challenges and what’s next

What does it take to succeed with marketplace sales as a large, established retailer?

We sat down with the team at Kappahl Group to talk about their marketplace journey and our collaboration along the way.

What challenges arise when selling across multiple marketplaces and how do you build a setup that can grow with the business?

In the interview, Kappahl Group shares their experiences, ambitions, and how we’ve worked together to create a setup that supports their goals.

Most importantly, we hear Kappahl Group’s own perspective on the journey so far and what they see ahead.

Watch the full interview below.

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André Jonesson, Marketing

September 29, 2026
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