TikTok Shop connects the UK and EU

TikTok Shop is making it easier for sellers to reach customers across the UK and Europe. From 21 September, sellers in eight EU countries including Germany, France, Italy and Spain, can sell directly to UK customers, while UK sellers gain access to shoppers across continental Europe.

For now, UK orders will operate through Ship by Seller, meaning sellers remain responsible for shipping and customer service.

Allegro tests delivery for large and bulky products

Allegro is expanding its logistics offering with Allegro XL, a new delivery service designed for large and heavy products.

Through Allegro Smart!, customers will be able to add services such as delivery, unpacking, assembly and collection of old appliances. The pilot starts with electronics and home appliances, with more categories expected to follow.

CDON brings sponsored products closer to the marketplace experience

CDON Group is expanding its retail media offering by integrating sponsored product advertising directly into its marketplace.

The solution uses real-time shopping and purchase signals within CDON's ecosystem, giving sellers new opportunities to increase product visibility closer to the point of purchase.

For CDON, it also reflects a broader marketplace trend: retail media is becoming an increasingly integrated part of the shopping experience.

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Final thought

Marketplaces continue to evolve beyond simply being places to sell. From cross-border opportunities and new fulfilment solutions to retail media, the ecosystem around marketplace commerce is becoming broader, giving sellers more ways to reach customers and grow their business.