Sello launches integration with ABOUT YOU

Something exciting has been happening behind the scenes here at Sello, and today we can finally share the news. You asked, and we listened.
After many requests from merchants, we’re proud to introduce a brand-new integration with ABOUT YOU, one of Europe’s most influential and fastest-growing fashion platforms.

Why About You?

About You has quickly established itself as one of Europe’s leading fashion destinations. The platform recently surpassed €2 billion in revenue, continues to grow across all segments, and now reaches nearly 13 million active customers across Europe. Their audience is young, trend-driven, highly engaged and always on the lookout for new brands to discover.

With Sello’s new integration, your brand can now become part of this rapidly expanding marketplace.

How to start selling on ABOUT YOU through Sello

Step 1: Apply for a seller account with ABOUT YOU.
Step 2: Once approved, apply for a Sello account and we can help you connect everything smoothly and automatically.

With Sello, you manage your assortment, inventory, orders, and product data all in one place, completely without manual duplication of work.
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Already selling on ABOUT YOU? Now you can automate everything

If you’re already selling on ABOUT YOU but currently work with manual uploads, Excel exports, or external workflows, there’s a much smarter way.

With Sello you get:

• automated product publishing
• real-time inventory sync
• centralized order management
• full control directly from Shopify, WooCommerce, or your existing system

Reach out to us and we’ll show you how to streamline your entire process.

Now you can be visible where your customers are already shopping

ABOUT YOU opens the door to millions of potential customers and with Sello, you can reach them in a fast, smart, and scalable way.

Sara Pettersson, Marketing specialist