Sell on Kaufland

Scaling your marketplace sales internationally doesn’t have to be complicated. Kaufland global marketplace gives sellers a straightforward way to expand across Europe with a single registration and centralized control over offers, orders, and product data.

By gaining access to seven fast-growing European marketplaces and reaching up to 139 million online shoppers, Kaufland has become an increasingly attractive channel for brands looking to grow beyond their domestic market.

What is Kaufland global marketplace?

Kaufland is a multi-marketplace platform that allows sellers to manage multiple European sales channels from one central Seller Portal.

With strong brand recognition and more than 1,600 physical stores across eight countries, Kaufland combines a large digital reach with the trust of an established retail brand creating solid conditions for long-term seller growth.

Why sell on Kaufland?

Easy entry and broad European reach

With a single registration, sellers can access multiple European markets without the need for separate systems or complex setups.

Built-in marketing and visibility

Kaufland supports sellers through a wide range of marketing initiatives, including SEO, SEA, price comparison sites, sponsored ads, vouchers, and app campaigns. All designed to increase visibility and drive sales.

Cross-border selling made simpler

Local payment methods, shipping solutions, and free translations of product data and legal texts make it easier to sell internationally without added complexity.

Fair and transparent pricing

There are no hidden fees or long-term contracts, and sellers have access to personal Seller Support in multiple languages.

Top product categories on Kaufland

Some of the strongest-performing categories on Kaufland Global marketplace include:

• Electronics
• Gardening & DIY
• Homeware & Furniture
• Kitchen items
• Household products

How to get started selling on Kaufland

Getting started is straightforward:

• Register once as a Kaufland global marketplace seller
• List products via API, CSV, integrations, or directly in the Seller Portal
• Activate additional international marketplaces from the same account
• Optimize performance using reports, pricing tools, and Seller Support
• Increase visibility through sponsored ads and marketing options

All marketplaces can be managed from one centralized setup, making it easier to scale efficiently.

Sell on Kaufland with Sello

Managing multiple marketplaces requires structured product data, reliable integrations, and full operational control. With Sello, brands can manage product data and marketplace connections in one system, making it easier to activate and scale Kaufland global marketplace as part of a long-term marketplace strategy.

Get in touch with us to learn how to start selling on Kaufland with Sello.

Sara Pettersson, Marketing specialist