How to optimize product listings for marketplaces (with AI)

Working with product data across multiple markets and languages can quickly become both time-consuming and complex. With Sello’s AI features, the process becomes significantly smoother. Whether you need to translate product names and descriptions, enhance your content for better visibility, or adapt products to specific marketplace requirements, the AI helps you automate and optimize your workflow without compromising on quality.

Translate product name

When you choose to translate a product name, you can choose what language you wish to translate from, and which language you wish to translate to.

Translate product description

When you choose to translate a product description, you can choose what language you wish to translate from, and which language you wish to translate to.

Enhance product description

If you feel that your descriptions could use some extra work, it's a great idea to use our AI function to enhance them.

This will use your current description and add more searchable keywords, along with changing the description structure.

Generate bullet points

Some marketplaces, such as Amazon and Let's Deal, have bullet points as a requirement. If you do not already have bullet points for products that you wish to sell on these marketplaces, this AI function can generate them for you, based on the standard descriptions you already have.

Generate short description

The short description is used mainly for webshops connected to Sello, as it can include great SEO for searchability on the site.

You generate the short description based on the standard description that is already added to the product, for the chosen language.

Add source category

The source categories can be used in case you have a lot of products that you wish to categorize on a lot of different marketplaces at once, using the category map in your settings.

The source category that is generated is based on the standard description of your chosen language, but the generated category will be viable for all languages, so you do not need a new source category per language for one product.

Conclusion

By using AI in Sello, you not only create more efficient workflows but also gain better conditions for succeeding across multiple markets. From smart translations to optimized descriptions and automated categorization, everything works together to make your products more visible, relevant, and competitive where it matters most.

Learn more about Sello and our AI tool, get in touch!

André Jonesson, Marketing