Can I sell on marketplaces via my e-commerce platform?

The short answer is:
Yes, you can.

In this blog post we will look at how you can operate marketplace sales that suit your workflow best.

Two ways to run marketplace operations

Whether you work with an integrator plugin or directly on the integrator platform, you can sync products, orders, and inventory between your webshop and multiple marketplaces.

1. Stay in your webshop (plugin approach)

You keep everything in your own e-commerce system.

Products are created there.
Orders are handled there.
Changes are synced out to marketplaces via a marketplace integrator.

This is a great option if you are familiar and comfortable with working in your own system.

Your webshop remains the source, and every marketplace requirement has to be adapted within that structure.

2. Move operations into a marketplace integration platform

Instead of extending your webshop, you shift your work to the integrators platform which connects to your webshop and desired marketplaces.

Products are managed in one place.
Changes are pushed to all channels, including your webshop.

Orders, feeds, integrations, all handled from the same layer.

There are some advantages to this set-up, these include having access to all of Sello's powerful product and order-related features. These include features such as bulk-editing for both products and orders, a slew of import and export tools, connections to TMS, ERP, and WMS-systems, mitigating shipment booking, bookkeeping and warehousing.

To Summarize:

Plugin solution: Your webshop is the hub, and everything is adapted around it.

Example in practice:
You update a product in Shopify - it goes through the integration plugin and then the update syncs to the marketplace, e.g Zalando.

Integration platform: This becomes your main platform

Example in practice:

You update a product in Sello - the correct data is automatically pushed to all marketplaces + your webshop.

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Whatever you are more comfortable with, Sello offers both solutions so that you have a setup that works best for you. If you want to customize your setup even further, you can combine the two and work directly on the platform along with having the plug-in connected to your webshop. It’s all depending on how your workflow functions. You can read more about this here.

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FAQ:

Q: What is the main difference between working in Sello and using a webshop plugin?

When working in Sello, Sello becomes the central system where products, orders, and marketplace operations are managed. With a ChannelConnector plugin, the webshop (e.g. PrestaShop, Magento, Shopify, WooCommerce) remains the main system, and data is synced to marketplaces through the plugin.

Q: Where is product data primarily managed when using a plugin vs working in Sello?

With a plugin, product data is managed in the webshop and then synced to marketplaces. When working in Sello, product data is managed in Sello and distributed to both marketplaces and the webshop.

Q: How does order handling differ between the two approaches?

Using a plugin, marketplace orders are imported into the webshop and handled there. When working in Sello, orders from all marketplaces are managed directly within Sello, creating a centralized order flow.

André Jonesson, Marketing