Visual screenshots of code snippets and system threads from Sello’s integration with CDON, showcasing the new API connection and platform setup.
Purple Sello icon featuring a circular 'O' with timestamp symbols inside, representing the efficiency and time-saving benefits of using Sello.

CDON has a new platform, is your integration ready?

In early 2023, CDON acquired one of the major players in the Nordic marketplace space: Fyndiq. The deal wasn’t just about consolidation, it marked the beginning of a full-scale technical transformation inside CDON.

Since then, CDON has been working hard behind the scenes to rebuild its entire infrastructure. They’ve rolled out a completely new technical platform that promises better performance, more scalability, and new capabilities for both sellers and partners. It’s a big leap forward.

But with change comes complexity.

If you're a brand or retailer selling on CDON and your e-commerce system is connected via an existing integration, this new platform changes everything. That integration needs to be rebuilt. Not patched. Not lightly tweaked. Rebuilt from the ground up by the developers behind it.

That’s where the real challenge begins.

Let’s be honest: rebuilding an integration is rarely at the top of anyone’s to-do list. It’s time-consuming. It requires deep technical understanding. And it’s often treated as a “nice to have” by integration partners who are already juggling 15 other things. Some will delay. Others might simply walk away.

At Sello, we see things differently.

We love integrations. It's what we do, every single day. We’ve been building and maintaining connections to marketplaces for almost 20 years and this is exactly the kind of work we’re built for. As soon as CDON announced their new platform, we got to work.

The result?

If you're using Sello, you won’t have to worry about a thing.

Your connection to CDON will be automatically upgraded behind the scenes. No disruptions. No downtime. No migration drama. Just a clean, seamless transition.

But if you’re not using Sello, now’s the time to ask:

Will your system rebuild its integration to CDON’s new platform?
If not, or if you’re unsure, get in touch with us. We’ll help you switch, streamline, and scale your marketplace sales without the headaches.

This is a pivotal moment for CDON and their seller ecosystem. With the right setup, you can take full advantage of what their new platform has to offer. With the wrong setup, you risk being left behind.

Let’s make sure you're on the right side of that change.

Christoffer Andersson, VD och grundare

June 13, 2025
Share
LinkedIn logo indicating the option to share the newsletter by clicking the link, enhancing social sharing and connectivity.

Category

Check out the latest news

Wide banner featuring a person on a black sofa holding an ‘ABOUT YOU’ sign, representing Sello’s new integration with the About You marketplace.
Sello launches integration with ABOUT YOU
Sello launches a new integration with About You, one of Europe’s fastest-growing fashion marketplaces with 13 million customers. Brands can now connect effortlessly, automate sales, and reach shoppers where they already are.
Read more
Marketplace integration with Sello enabling scalable e-commerce growth across international sales channels
Can I sell on marketplaces via my e-commerce platform?
Can you sell on marketplaces through your e-commerce platform? Yes and there are different ways to set it up. In this post, we walk through two common approaches and how they impact your workflow.
Read more
Infographic illustrating selling on Kaufland Global Marketplace and expanding e-commerce sales across European markets.

Sell on Kaufland global marketplace: Expand your sales across Europe
Sell on Kaufland global marketplace and expand across Europe. Discover how brands can reach millions of customers and scale marketplace sales with one centralized setup.
Read more