How to sell on TikTok Shop with Sello
‍Reach new audiences, simplify your workflows, and grow your brand with ease.

The rise of social commerce

Online shopping isn’t just about search anymore-it’s about discovery. Consumers aren’t just browsing product pages; they’re finding their next purchase while scrolling through videos, live streams, and creator content. That’s where TikTok Shop comes in.

As TikTok Shop continues to expand across Europe, it’s creating new opportunities for brands to sell directly within the platform-meeting customers where they already are. But managing another sales channel can feel like a lot. That’s where Sello helps.

Why sell on TikTok Shop?

TikTok Shop is more than just another marketplace - it’s a powerful tool for growth. With it, you can:
-Reach new customers through an engaging, social-first experience
-Boost conversions with short-form videos and live selling
-Partner with creators to drive organic reach and build trust

It’s a chance to turn your content into conversions without relying on traditional ad channels.

Passionate Communities
Brands can develop a lasting relationship with an exploding community of users already talking about your products on TikTok.

Frictionless Checkout
Convenient and trusted, from the For You Page through secure check-out, order management, and support. Less friction makes for a happier purchase.

How Sello makes It simple

Selling on TikTok Shop doesn’t have to mean more work. Sello connects TikTok Shop directly to your existing e-commerce setup, so everything runs smoothly from day one.

Here’s how we help:
-Seamless Integration - No need to switch platforms or duplicate work
-One Central Hub -Manage products, inventory, and orders all in one place
-Built for Growth - Automate workflows and scale without added complexity

Whether you're just getting started or looking to streamline your current TikTok Shop setup, Sello makes it easy to grow without the growing pains.

Ready to start selling on TikTok Shop?

Sello gives you the tools and support to succeed on TikTok Shop without disrupting your existing operations. Just plug in, sync up, and start selling socially.

Get in touch with us to get started

Sara Pettersson, Marketing Specialist