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Product feed management in Sello is a powerful system for generating, processing, and automating external product feeds. The PFM system is adaptable, modular, and ready for any use case.
The frontend allows you to monitor product feed creation and processing with previews of feed costs and insights. The backend manages multiple FeedConnectors for different scenarios, such as updating or creating products.
FeedConnector - external product feed imports & automation
Connect external systems to Sello via product feeds and automate product creation and updates. Supports multiple formats (CSV, TSV, JSON, XML, Excel) and uses SIFT mapping to match each marketplace’s requirements.
FeedConnector - Multiple deeds & secondary SKU matching
Combine product feeds from different systems, for example, use your webshop feed for product content and images, and your WMS feed for stock levels. Sello matches SKUs across sources to keep data consistent and accurate.
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