E37 is a modern headless e-commerce platform built for fashion, lifestyle, and direct-to-consumer (DTC) brands. The platform supports both DTC and wholesale operations, providing full flexibility to scale globally with advanced product information management (PIM) and multi-store capabilities.

By integrating E37 with Sello, you can effortlessly connect your store to leading marketplaces, as well as ERP, PIM, and logistics systems. This enables efficient product catalog synchronization, automated stock and price updates, and streamlined order fulfillment.