Scale effortlessly with Sello

Cloud-based. Real-time. Plug & play.

What is Sello?

Sello is a powerful, cloud-based platform designed to streamline and scale your marketplace operations. Built for modern commerce teams, Sello offers a clean and intuitive user interface that simplifies daily workflows across inventory, order management, and campaign execution.

With multi-user support and role-based permissions, teams across sales, marketing, and operations can collaborate efficiently and securely all in one place.Whether you're managing thousands of SKUs or running time-sensitive promotions, Sello’s architecture is built to scale with your business.
A flexible solution tailored for marketplace-driven growth.

Sello is a fully integrated solution, everything is ready out of the box. With a standardized setup, there's no need for custom development or special configurations. You can get started quickly without lengthy implementation projects.
3900
€290M
+18
37000
6M
Customers
Happy customers
Yearly sales
Years experience
Connections made
Orders per year
Streamline manual processes

What´s automated?

Sello ensures a reliable, real-time data flow across all your connected marketplaces, no more outdated batch syncing twice a day.
Product updates in and out (real-time)
Campaign data management
Order imports
Shipping and fulfillment
Returns
Cancellations

Seamless selling on Zalando straight from your webshop

With Sello, your webshop stays in control. All product data is managed directly in your own system, and any updates are automatically synchronized across all connected channels without any extra effort.

This setup is ideal if you're already comfortable with your current system and don’t want to switch platforms. You keep managing products and processing orders exactly where you're used to - no need to learn new tools or workflows.
It’s the core power of Sello, fully integrated into your existing webshop, making selling on Zalando easier than ever.

Streamline manual processes

Selling on Zalando made easy - We handle the setup for you

If you have the data, we’ll make sure it’s fully adapted for Zalando. No need to worry about manual adjustments - we take care of the formatting so you can focus on growing your sales.

It’s simple, automated, and designed to make selling on Zalando effortless - all from within your existing setup.

Screenshot of a mobile phone displaying the Sello user interface, showing Zalando connections and active countries, with sales data across different markets, including bar charts and country flags.

Images

We automatically adjust format, resolution, size, and convert to PNG if needed.

Prices

Set your prices in any currency. We handle currency conversion using ECB rates and apply any price rules you need.

Categories

Your own category structure is smoothly mapped to Zalando’s.

Attributes

Your attribute values are automatically matched with Zalando’s requirements. It’s simple, automated, and designed to make selling on Zalando effortless - all from within your existing setup.

Do you have the unique data Zalando requires? Are you working directly in Sello?

With Sello’s smart bulk tools, you can easily enrich your products to meet the channel’s specific requirements - directly within Sello.

Quickly Update Multiple Products for Zalando

Need to adjust something shared across multiple products like category or price? With Sello’s bulk editing tool, you can easily make those changes in one go. You can also activate or deactivate several Zalando listings at the same time, saving you time and ensuring your product data stays aligned with Zalando’s requirements.

Clear Interface - Easy handling with Zalando requirements


As soon as you assign a category to your product, Sello automatically fetches all Zalando-specific requirements for that category - in real time.

-Clear attribute names
-Dropdowns with valid values
-Option to map values from your own shop
-Clear guidance on requirements
-Automatic detection of validation errors - clearly shown and grouped so you can easily complete missing data

Once a product is set up and ready, you never have to touch it again.
No more file-based imports or exports, enjoy a hassle-free experience
And best of all, you don’t need to worry about:
- Prices
- Stock levels
- Changing requirements

Sello handles it all for you = selling on Zalando stays simple.

Effortless, powerful, and built to scale

Sello & Zalando

Your complete solution for selling on Zalando
Sell in all Zalando countries - no extra fees
Automatically translated product texts
Multi-currency support - set and manage prices in any currency
Supports all Zalando models - ZSS, ZFS, ZRS, ZEOS, and your own logistics setup
Packing slips that match Zalando’s exact requirements
Built on the latest tech - full compatibility with all Zalando features

Already live on Zalando?

Is your product already being sold by another seller? We can match your listings based on barcode (EAN). All we need is price, stock level, and SKU or EAN!

Expert support & smart onboarding
Sello got you covered

Get started on Zalando with confidence.
With our dedicated in-house support team and a powerful onboarding tool that guides you step by step, you'll know exactly what to do, every step of the way.

No guesswork. Just clear guidance and expert help whenever you need it.

Start selling on Zalando the easy way, with Sello by your side.