Sello - Platform and solutions for integrations

As a Connector

PRODUCT DATA
When you use us as a connector, Sello seamlessly imports your product data from your e-commerce platform. This product data is enriched to meet marketplace requirements either by mapping existing data from your e-commerce system or by enhancing it through Excel or Sello’s built-in PIM. All information is continuously synchronized between your e-commerce platform, Sello, and the marketplaces. For example, any changes in pricing or stock made in your e-commerce system are automatically updated across marketplaces.

ORDER FLOW
When an order is placed on a marketplace, it is added to Sello and forwarded to your e-commerce platform. You can then process the order using your familiar workflows, with fulfillment information automatically synchronized between your e-commerce platform, Sello, and the marketplace.

As a PIM & OMS

PIM SYSTEM
Our product information management and order management system are the result of years of development in collaboration with top marketplace merchants. They are built for speed and efficiency. Our OMS handles thousands of orders daily and the PIM can be managed either through our powerful user interface or via Excel imports, with robust tools for bulk product management.
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SHIPPING
The Order Management System also includes automated integrations with logistics providers such as nShift, PostNord, and Schenker, making order fulfillment fast and efficient.

We list your products

Every listing project is managed by a dedicated Listing Agent who works closely with you from start to launch.
With a shared project plan and full visibility into progress, timelines, and ongoing tasks,
you always know exactly where your project stands.

Listing service

For a hassle-free experience, we handle the product mapping and listing process. If any product data is missing from your e-commerce system, we’ll guide you through providing the necessary information, and we’ll handle the rest. We’ll also ensure that your order management is properly set up and tested, ensuring a smooth launch.

Optimizing

Leverage Sello’s advanced tools to optimize your sales. Identify top-performing countries, pinpoint marketplaces with the most returns, and track product performance across different platforms. These insights will help you fine-tune your business and maximize growth.

Work direct in Sello

Our core features

Dashboard

Your dashboard provides a comprehensive view of your sales performance, whether daily or monthly. Easily track key metrics to see how each marketplace and country is performing, helping you identify trends and optimize your strategy.

Visual insights make it simple to spot your strongest markets, understand shifts in demand, and uncover growth opportunities. Stay on top of your sales with real-time data, keeping you informed and ready to make data-driven decisions.

Track daily or monthly sales at a glance. Monitor performance by marketplace and country, spot trends, and optimize strategy with visual insights and real-time data.

Dashboard displaying sales performance metrics over daily and monthly views, highlighting marketplace and country performance with visual insights for trend identification and growth opportunities

Top Sellers

Get a quick and clear overview of your top-performing products across different time periods. The Top Sellers section highlights the items driving the most sales, allowing you to easily compare performance over days, weeks, or months. With this insight, you can quickly identify trends, understand which products resonate most with your customers, and make informed inventory and marketing decisions.

Identify your best-selling products over time. Compare performance across days, weeks, or months to spot trends and make better decisions.

Dashboard overview of top-selling products, showcasing sales performance over various time periods for informed decision-making

Order Management System

Our powerful Order Management System (OMS) streamlines handling large volumes of orders with ease and efficiency. Bulk management capabilities speed up processing, saving time and reducing manual effort. Instantly generate shipping documents, delivery notes, and invoices to simplify logistics. Custom order statuses help you track every stage of the order journey, while advanced search and filtering make it easy to locate specific orders, prioritize urgent ones, and monitor progress.

Streamline large orders with bulk tools, instant document generation, and custom order tracking. Advanced filters help prioritize and monitor progress.

Image of a sleek computer interface displaying an Order Management System (OMS) dashboard, showcasing features like bulk order management, shipping document generation, customizable order statuses, and advanced search options for efficient order tracking

Inventory system

Effortlessly manage products with our powerful Product Information Management (PIM) system. Automated alerts ensure accurate listings across channels, while custom views let you focus on essential details like pricing and stock. Multi-marketplace support enables unique prices, images, and descriptions for each platform, with multilingual capabilities. Advanced filters help you quickly locate, update, or review specific products.

Manage products with PIM tools. Automated alerts, custom views, and marketplace support ensure accuracy. Filters simplify updates and reviews.

Sellos platform inventory overview with insights displayed

AI

Boost productivity and sales with our AI tools that streamline your workflow. Effortlessly translate product descriptions for global audiences with consistent messaging. Generate optimized content to highlight unique features and make listings more engaging. Quickly create bullet points to showcase key attributes and set products apart. Automate tasks, improve content quality, and achieve better results.

Simplify workflows with AI tools. Translate descriptions, generate optimized content, and automate tasks for better productivity and sales.

Graphic showcasing AI tools designed to boost productivity and sales, featuring streamlined workflows, automated translations, optimized content creation, and enhanced product listings

Analytics

Use our powerful analytics tool to gain deep insights into your business performance. Identify top-performing countries and marketplaces, track sales and returns, and optimize your expansion strategy. Spot high-return products to address quality or market fit issues, and analyze top categories to better understand customer trends.Go beyond basic metrics—track sales over time, compare marketplaces, and evaluate each product's contribution to your growth.

Get insights into sales and returns. Track top markets, analyze trends, and compare marketplaces to refine strategy and boost growth.

A visual representation of an analytics dashboard, highlighting business performance metrics, top-performing countries, sales tracking, high-return products, and customer trends analysis

Image featuring listed products. showcasing various items that can be finalized using tools and guides for marketplace requirements, or through Sellos' listing service for effortless product listing management

Listing tool

Our Self-Listing Tool is a user-friendly solution that makes listing your products on marketplaces easy and efficient. This tool guides you through each step, from selecting products to creating test orders, enriching listings, and mapping data.
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With steps for key details like pricing and categorization, the tool helps ensure your listings meet marketplace requirements. With this tool you can map data directly from your platform or upload an Excel file.

How

As a Connector

As a PIM & OMS

We list your products

Listing service

Optimizing

Work direct in Sello

Dashboard

Top Sellers

Order Management System

Inventory system

AI

Analytics

Listing tool

J in the new era of marketplace automation

How

We list your products

Listing service

Optimizing

Work direct in Sello

Dashboard

Top Sellers

Order Management System

Inventory system

AI

Analytics

Listing tool

J in the new era of marketplace automation

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