AYA Label is an Amsterdam-based brand founded in 2018, creating beautiful sustainable swim- and sportswear. We try to encourage all women to step away from fast fashion and to show that sustainable fashion can be timeless, affordable, and fashionable. From the perspective of comfort and environmental impact, all garments in their collection are made from sustainable materials. From here we create all of the designs you love! Be a Goddess, Save the ocean
We started with e-commerce because we had as a goal to give women worldwide the opportunity to buy our products. We also have a goal for AYA label as a sustainable brand to have a strong position in several countries and not alone the Netherlands. The best way to do this is by creating a strong online presence that goes further than borders.
We’ve been in contacted by a lot of marketplaces to join them, but these contacts never turned into a collaboration. We were always skeptical because often processes could not be fully automated. When a lot of manual work is needed to handle the orders, it is not profitable. Until we got in touch with H&M and they told us that it was possible to set up the processes with regard to stock, order statuses, updates, tracking, etc. in such a way that we can automate most of it.
Something was needed to automate it. H&M indicated that Sello could help us with the solution. We had a meeting with Sello and this conversation gave a lot of confidence that they could help us.
The challenge is for us to properly communicate the information between our 3PL, our e-commerce platform, the marketplace backend and the marketplace front end with correct attributes, images, prices, stock etc. Sello has taken this whole mapping piece out of our hands and made sure that all of them are correctly mapped.
Our sales increased by 25%
I would definitely recommend Sello. Because the service and the way they communicate is great. Up till now they have been able to tackle all the issues we encountered during implantation.
Yes, the trend is that more and more larger players are also moving to Marketplace offering. Especially the larger players will broaden their categories and will suddenly also move to for example fashion and lifestyle products from selling for only Perfume and Beauty products. Integrating new brands, products and categories is becoming easier and easier for them.
I think we're moving into an e-commerce world where everything can be bought everywhere. The traditional online shoe store also is selling fashion and the perfume and beauty store is selling furniture.
Be selective in choosing a marketplace to work with, so that you can maintain your brand values. If you find the right match it can increase the growth of your business very quickly and take it to the next level. Another important aspect is the cost allocation and allocation of the margin. Make it interesting for both parties.
Sello is the direct flight that lets your products meet millions of new customers worldwide. Get on the Sello plane and let us take your sales above the clouds.